For a beginner who has just started blogging or setting up website, you might hear about keywords and SEO. But what do SEO really mean? Probably you have been through some web searching for the meaning of SEO. But they either being vague or it is too complicated for a beginner to understand. Therefore, I’m trying to make it simple here. You can get a rough idea of what it means and how you can actually start applying it. Once you have the idea about SEO, you can learn SEO in details from articles shared on HubPages or any other websites. I’m sure there are many “DO-IT-YOURSELF” SEO guides available for free.

Think of this situation: when you wanted to know more about SEO, what did you do? You will certainly type “SEO” on your search engine. Then, search result will show you a list of web pages most relevant to the words you typed. By instinct, you will click the one rank highest without scrolling down to find out more. Now, this is what SEO can do for you --- by targeting keywords that many people use in search engine, you can bring in more visitors to your website. The more frequent and the higher rank your website appear in the search result lists, the more traffic you gain to your website. SEO cannot promise you to rank highest, all the time , but only a way to improve your ranking. (Click to read about some simple SEO tips to optimize your website.)

In order to optimize your website, factors to be considered are:

As many irresponsible webmasters, who understand how SEO works, have violated the use of keywords on their website, search engines has adapted to ensure only the most relevant search result is shown. Content with keywords without complete sentences will be detected and it may cause your website to be blocked from appearing on the search results.

Since SEO is getting common, SEO company and SEO consultant are available to people who find it complicated. But, beware of the company that you employ. It is good to know what technique they use to optimize your website. Overly aggressive technique, like spamming links, can cause your website to be banned.

In order to optimize your website, you should look at factors to help your website rank higher in the search results. To be listed, you can use Metatag to provide search engines with the information of your website. Just type Metatag builder or generator, there will be many free Metatag builder available on the internet. You can find all the information of how to include Metatag on your website from the Metatag builder page. After including the Metatag, you can try the meta tag analyzer to check the status of your website. Use it as a guideline to inspect the status of your website. 

Other than that you can try to create a sitemap and submit it to Google Webmaster Tools. As usual, there are many free sitemap generator available as well.

In order to increase the visibility of your website, writing content which includes frequently searched keyword phrase tend to increase more traffic to your website. To give you idea on what type of keywords with more demanding but less competition. You can also find many websites that will give you keyword ideas for free. If pages from the same website provide links to your page, cross linking, will also increase your visibility. Backlinks from relevant website or inbound links will certainly drive more traffic to your website.